For B2B SaaS teams burning through ad budgets

Stop optimising your ads.
Fix your landing page.

I audit your full funnel (ads → signup flow) and hand you the fixes in 7 days.

Get more demos in 60 days or your money back.

$2,500 delivered in for 7 days
$900Kin abandoned carts identified — Terra Nova
$170,000in additional revenue — DonorSee
7%increase in completed transactions — DonorSee
20+ hrs/weeksaved for sales team — Pods4U
7 daysfrom audit request to full delivery
$900Kin abandoned carts identified — Terra Nova
$170,000in additional revenue — DonorSee
7%increase in completed transactions — DonorSee
20+ hrs/weeksaved for sales team — Pods4U
7 daysfrom audit request to full delivery
Trusted by YC-backed founders

"His feedback was spot on and helped us see where our messaging could be sharper for our core ICP."

Jaquory Lunsford
Head of Growth, Overlap (YC S24)
Before and after

What your Monday looks like

Right now
8:02am
Traffic looks fine. Ads are working.
Sessions are up. Click-through is healthy. But signups are flat and CAC keeps creeping up.
No demos booked again
8:14am
You open analytics.
Nothing obvious. Could be the pricing page. Could be the signup flow. Hard to say.
8:31am
You make a small change. Ship it.
You're not sure if it'll help, but you have to do something.
Another week of guessing
After the audit
8:02am
The three changes from last week are working.
Signups are up. CAC is dropping. Three demos already booked before you opened your laptop.
Demos booked. Numbers moving.
8:09am
You open your prioritised fix list.
The ranked list shows exactly what to change next, why it matters, and what impact to expect. Tasks for the week are clear.
8:17am
You increase ad spend with confidence.
You know the page converts now. Every dollar you put in works harder. Growth is predictable.
No guessing. Just scaling.

The real problem

When you're close to what you've built, you can't see what visitors see.

Most B2B SaaS landing pages are written by people who know the product inside out. That's the problem. The confusion, the unanswered questions, the friction points that make visitors leave, they're invisible to you.

I've spent 8 years running paid campaigns across all major platforms and the past 4 years optimising what happens after the click. I'm not looking at one section, I'm mapping the entire customer journey.

I work exclusively with B2B SaaS founders and heads of growth spending $3K+ on paid traffic who aren't getting the demo rate their product deserves.

In 7 days I map every friction point in their funnel and hand them a prioritised fix list their team can ship immediately.

What you get

Everything you need to scale with confidence

Know exactly where your funnel is leaking and why. Delivered in 7 days. No long agency process.

01

Compete map of where your funnel is leaking

Annotated Miro board breakdown of your ads, homepage, pricing, and signup flow with every friction point marked and explained.

Ads ICP breakdown Performance analysis Competitor analysis
02

Ad-to-page audit

The gap between what your ad promises and what your landing page says is one of the most expensive problems in B2B SaaS. Eight years running paid campaigns means I see both sides.

03

Video walkthrough

A recorded screen walkthrough of exactly what's costing you conversions, in plain language.

04

Your Conversion Roadmap

7–10 prioritised fixes ranked by revenue impact so you know exactly where to start.

Delivered in 7 days

No long engagements, no agency process. One clear deliverable. In your inbox within a week.

7-day turnaround
🔒
No-risk guarantee

If you implement the top 3 fixes within 60 days and your conversion rate doesn't improve, I'll refund every dollar. No questions.

$2,500 USD · one-time

If you're spending $5k/month on ads at a 2% conversion rate, getting to 4% doubles your pipeline without spending another dollar.

I take on 3 audits per month If you see the form below, there's one available.

Fill in the form the form to get started

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

01

Apply

Fill in the form with your landing page URL and what you're trying to fix. That's all I need to get started.

02

Share access

I'll send you a what I need. No calls required, though if you'd rather jump on a quick call to give me context, that works too.

03

Your roadmap lands in 7 days

Your conversion roadmap is in your inbox within a week.

The recommendations were specific and ranked by impact, so we knew exactly where to start. Would recommend to any SaaS founder who's guessing at what's wrong."

Evaldas Bieliūnas
Evaldas Bieliūnas Founder, Guideless AI
$900k In lost revenue identified for Terra Nova
$170k Additional revenue generated for DonorSee
7 days From request to full audit delivery
Who it's for

Best for SaaS teams getting traffic but weak demos.

You're already spending on ads or content. People are landing on your page. But signups are lower than they should be. This gives you the answer in 7 days.

B2B SaaS Seed to Series A Traffic but low signups
FAQs

Questions worth asking

Before you buy

Agencies charge $5,000 to $20,000 a month, take 2 weeks to onboard, and spend the first month building dashboards.

Most founders don't need a six-month engagement. They need one clear answer: what's actually stopping people from converting, and what do I fix first. That's exactly what this delivers, in 7 days.

Not at all, and here's why fixing the page first matters more at lower traffic volumes.

If your page converts at 1% and you get it to 2%, every future dollar you spend on ads immediately works twice as hard. Waiting until you have more traffic to fix the page is like pouring water into a leaking bucket. Fix the leak first.

Good. The audit isn't about running more tests, it's about identifying why the tests aren't moving the number.

Most self-directed testing optimises the wrong things because the real problem is usually in the messaging, not the button colour or the layout. A structured outside perspective almost always finds what internal testing misses.

Rarely. The highest-impact issues on most pages are invisible to the founder, not because they're hard to spot, but because you've looked at your page so many times you can no longer see it the way a first-time visitor does.

That's not a criticism. It's just how proximity works. A fresh outside perspective almost always finds something internal testing misses.

How it works

Three things. A Miro board with annotated screenshots of your key pages. A personal video walkthrough talking you through every finding in plain language. And a prioritised fix list of 7 to 10 changes ranked by conversion impact, so you know exactly where to start.

No slides, no 40-page report you'll never read.

Not unless you want to. The whole process is async. You get the full audit delivered to your inbox without a single call required.

That said, I'm happy to jump on a call before we start if you'd like to walk me through some context or talk through what you've already tried. It's entirely up to you.

Three things: your landing page URL, access to Google Analytics, and any conversion data you have available such as demo bookings, signups, or trial starts.

The more we can tie the findings back to real business metrics, the clearer the ROI picture becomes. The request form takes about 3 minutes to fill in.

The audit lands in your inbox within 7 days. Most founders implement the quick wins within 2 weeks of receiving it.

How fast you see results depends on how quickly you act on the findings, but the prioritised fix list is designed to tell you exactly where to start so nothing gets lost in a backlog.

Yes. If you want to keep the momentum going after the audit, I'm happy to help you implement the fixes, continue working on improvements, and track performance over time.

A lot of clients find it useful to have the same person who identified the problems help solve them. If that's something you'd want, we can talk through what that looks like after the audit is delivered.

You shouldn't pay for an audit that doesn't give you something worth acting on.

If I review your page and genuinely can't find clear, actionable opportunities to improve conversions, you don't pay. No awkward conversations, no small print. In practice this rarely happens. But the guarantee is real.

"After 8 years working in performance marketing, I saw the same problem over and over. Teams were spending more on ads, improving creatives, testing channels, but the biggest leaks were happening on the landing page.

Most websites don't need more traffic or expensive redesigns. They need clarity.

Clear, practical insight into what’s actually stopping people from converting and what to fix first."

Cian Condon
Founder of Conversion Haus
SaaS Conversion Roadmap

Stop wasting budget on traffic that isn't converting.

I'll show you exactly where your funnel is leaking and what to fix first so you can increase signups without spending more on ads.

  • Know exactly where users drop off and why
  • Clear examples of what's hurting conversions and why
  • A prioritised list of exactly what to fix
  • Delivered in 7 days
Example audit score showing 26/40 with 12 issues found

If you implement the top 3 fixes within 60 days and your conversion rate doesn't improve, I'll refund every dollar. No questions.

Apply for the Conversion Roadmap

An example landing page audit: 3 fixes that matter

I regularly review real websites to show what’s working, what’s not, and what I’d fix first to improve conversions.

Enhanced checkout trust

7% increase in completed donations

AI Website Chatbot

20+ hours p/w saved for sales team

Donation Flow Optimisation

$170,000 in additional revenue.

Want to talk first?

Book a call with us.

Choose a time that suits and book a call with us. We'll discuss your goals and see if it's a good fit.

Reviews from more than 50+ Companies

Our Work

Pods4U

AI Website Chatbot

Pods4U

Website Design & CRO

DonorSee

Donation Flow Optimisation

What our clients say

"I would recommend Cian in an instant. He set high standards from the start and was accountable throughout all projects we worked on. My website performs so much better thanks to him"

David Clancy,
CEO at The Nxt Level Group

"When it comes to understanding and improving our website's performance, Conversion Haus is a game-changer. Thanks to their insights and optimisations, our website is not just functioning better; it's driving our business forward."

Owen O'Doherty,
CEO at DonorSee

"The insights we have gained about our customers has taken us to the next level. Not only does our website perform better but its helps us in all aspects of our business."

Shane Byrne,
Founder at Pods4U