Pods4U
Pods4U is an Irish company specialising in garden pods and modular homes. Their pods can be designed for a range of different uses (home office, gyms, living space etc.) and offer the perfect space-saving addition to any property.
We began working with Pods4U in 2021 when they were just launching the business.
To date they have:
- Received over 1,200 inquiries through the website from interested customers,
- Grown their social media following by 37,500 (with no ads),
- and have a 6 month waiting list for their pods
It's been a pleasure to see their growth as a business over the past three years.
The Objective
The goal was to design a website that truly reflected the Pods4U brand, showcased their products beautifully, and resonated with their target audience. Along with this, we provided audience insights and ongoing website optimization to fuel their growth.
What we've done
1. Research & discovery
2. Web design
3. Copywriting
4. Analytics and optimisation for growth
Our journey with Pods4U
Research:
We conducted research on the business's competitors, and target audience to gain a better understanding of their brand and industry. We spoke to potential customers to understand their needs and concerns they would have about the purchasing a Pod for their home.
The cost, planning permission and the construction process were the primary concerns mentioned by customers, which we were able to address in the design.
Web design:
We created a clean, user-friendly design that emphasized visual appeal and made navigation seamless. The goal was to showcase Pods4U’s products in a way that reflected the quality and craftmanship their customers expect.
Copywriting:
Using insights from the research, we were able to write clear and concise website text that would explain the benefits of the pods and address the concerns that customers have. By understand and addressing these key concerns at each step we are able to significantly increase the number of people inquiring.
Analytics and CRO:
Post-launch, we continued to work with Pods4U, delivering insights to help them grow.
Audience insights: We found that terms related to cost were mentioned 445 times in customer inquiries. By making pricing information more prominent on the website and creating frequently asked questions, we significantly reduced the time spent answering repetitive inquiries.
Simplified lead generation: We also identified a drop-off from the homepage to the contact form and implemented a chat widget that remained visible as users scrolled. This adjustment made it easier for customers to engage, further increasing inquiries.
Redesigned product pages:
In 2024, as Pods4U introduced new products, it was clear that we needed to evolved their product pages.
Before the update:
- The product pages were simple but lacked a lot of important information.
- The team spent a lot of time handling repetitive customer inquiries.
- Navigation was clunky; users had to click in and out of individual pages to view different pod options.
The new design:
- We streamlined the design, cutting the number of product pages by 10.
- Each product type now has a dedicated page with all essential information.
- We added a detailed FAQs page to answer common questions in more detail.
Results
Total number of leads by year
- 2021: 53
- 2022: 368
- 2023: 354
- 2024: 425
The 3.8% decrease from 2022 to 2023 was a result of adding more fields to the form as well as answering customers questions about prices so we still see this as positive growth.
Conclusion
The Pods4U project is a little bit unique in the way that we have worked with them right from the beginning. It isn't always this way. However, it does demonstrate the benefit of research and thoughtful design right from the beginning.
Pods4U have a high volume of leads coming in through their website, impressive social media growth, and a 6-month waiting list—testament to the effectiveness of understanding and addressing customer needs from day one.
Ready to unlock your business's potential?
INFO@CONVERSION-HAUS.com
DUBLIN / BERLIN
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