DonorSee
DonorSee is a community platform that is transforming how charitable giving is done, and how people connect with their giving.
People can give to vetted projects and nonprofits, and see the impact of their giving through video follow-ups directly from the ground.
To date, they have raised over $8.5 million for people in need, 19,500 projects have been funded, and 51,000 videos updates have been sent from recipients to donors all over the world.
What we've done
1. Strategic discovery
2. Website audit
3. Landing page redesign & optimisation
4. Donation flow redesign & optimisation
The Problem
One of the key findings from our website analysis was that 45% of users were donating without creating a profile.
This meant that:
A. DonorSee could not reconnect with these donors which they had worked hard to acquire.
B. These donors would not receive their video follow-up showing the impact of their donation. Therefore, not receiving the DonorSee experience as it was intended.
The key problem was in the order of the donation process. New donors were asked to create a profile after they had completed their donation, but by then it was too late and many were abandoning the screen.
The Goal
To reduce the number of ‘Guest’ donors and encourage more people to create a DonorSee profile so they can receive video follow-ups.
The Solution
After looking at a number of different options, we came up with a solution that would combine the payment and signup process in one simple step.
This new window allowed new users to enter their contact details and complete their donation in one step.
This solution streamlined the donation process for users, removing an additional step, and a simple checkbox would allow them to choose whether they wanted a profile or not.
The Results
Within a month of launching this update, 85% of donors were now creating a profile (an increase of over 143%). This means a much greater percentage of donors are getting the full DonorSee experience. Plus it made a huge difference to how DonorSee was able to connect with and retain donors.
- 📲 More donors were now receiving follow-ups on the impact of their donations
- 🤝 DonorSee could connect with these donors again for future projects
- ✅ There were much more registered donors on projects adding to the sense of community
- 📈 Improved better donor engagement and fundraising
This single change to their donation flow resulted in $170,000 in additional revenue.
In total we worked on over 20 experiments to increase conversion with DonorSee, including:
- Landing page optimisation which increased the click through rate by 2.3%.
- Designing an onboarding email series that successfully reduced churn and increased repeat donations.
Conclusion
In today’s market, nonprofits are finding it increasingly difficult to find new donors and connect with them in a meaningful way so that they give again.
DonorSee has cracked this problem.
By showing donors the difference they are making, they see repeat giving at 3X the industry average.
However, a significant portion of their donors were not receiving the full DonorSee experience. But by identifying the problem area, and implementing a solution, they have improved their donor engagement and overall fundraising.
Ready to unlock your business's potential?
INFO@CONVERSION-HAUS.com
DUBLIN / BERLIN
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