Conversion rate is the percentage of your site visitors that complete a desired goal, usually sign-up or purchase. It can help you understand how your site is performing, and how close you are to meeting your customer's expectations.

Conversion rates vary by industry, but for most websites, a conversion rate between 3% and 5% is considered good. However, aiming for incremental improvements rather than focusing solely on averages is key to success.

CRO is crucial because it helps businesses get more value from their existing traffic. By improving the user experience and removing obstacles to conversion, you can increase revenue without investing more in acquiring new traffic. CRO also enhances customer satisfaction, builds trust, and helps companies stay competitive. Even small improvements in conversion rates can lead to significant increases in profitability.

Improving conversion rates starts with understanding your audience and their goals. Then testing different elements of your website, like layout, content, and navigation, to determine what works best. By understanding what's not working on your site and removing friction from the buying journey, you can improve your conversion rate, sales and revenue.

A high traffic volume doesn't always translate to high conversions. Factors like poor user experience, slow page load times, unclear CTAs, or a lack of trust signals can prevent visitors from converting.