Understand, Analyse, Experiment, Optimise - Our process explained

In the digital world, your website is more than just a virtual storefront; it's the heart of your business. The problem is, most websites are built to look good rather than perform. They rely on gut feeling rather than research and pay little attention to the customer.

However, good design starts with understanding your customers deeply. That's why we've developed a unique, client-focused process to transform your site into a conversion powerhouse.

Here it is in a nutshell:

• First, we analyse your website and visitors. Through intensive research, identify the biggest opportunities for improvement.
• Next, we implement a series of small, targeted iterations to test what works.
• Through this process of testing every thing we do, we prove what we have grown the business.

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Optimising a website for conversions, based on understanding customer behaviour and preferences, is key to online business success.

Here is our process in a little more detail:

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1. Pinpointing the Problem

Strategy Session: Uncovering Your Goals

Our journey together begins with understanding your goals. We deep dive into understanding what makes your business tick. We explore your goals, the obstacles you face, and set our sights on where you want to be.

Customer Research: Knowing Your Audience

We conducts thorough customer research to truly understand who your audience is and what they need. This isn't just data; it's the voice of your customer, guiding us forward.

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2. Website Audit: Revealing the Hidden Issues

First, analytics tools are used to gather data on how users navigate your site. This includes tracking user pathways, time spent on pages, and bounce rates. Heat maps and session recordings are also used to visually understand user behaviour.

User feedback, through surveys or interviews, provides direct insights into user experiences and issues. Combining these methods gives a comprehensive view of how users interact with the site, identifying areas for improvement in the user journey.

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3. A/B Testing

Here's where our strategy takes shape. Using our in-depth analysis, we develop a series of A/B tests. These aren’t just random changes; they’re calculated, data-driven experiments designed to boost your conversions, and ultimately ROI.

We create two versions of a webpage: the original and a variant. We then split traffic between these versions to see which performs better. This method provides concrete data on user preferences and behaviours, enabling us to make informed decisions to enhance your website's effectiveness and increase conversions.

A/B testing is like a compass: It tells you which direction to move in.

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4. Roadmap for Success: Your Guide to Ongoing Growth

Sharing Insights and Learnings

We believe in transparency and collaboration. The test results, insights, and learnings are shared with you in a clear, understandable manner. This isn't just data; it's a treasure trove of knowledge you can use across all your marketing channels.

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Partnering for Success

At Conversion Haus, we're more than just a service provider; we're your partner in digital growth. Our process is tailored to understand, enhance, and maximise your website's potential, turning it into a conversion-generating machine.

Ready to get started? Contact us today, and let’s start this transformative journey together!

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